Alfa Romeo until late 90s had been associated with the elite, luxury and the sporty. The new Alfa Romeo focuses on value that is relevant to both the elite, care connoisseurs and to the generalists. An apparent value of Alfa Romeo is beauty and style, an attraction power, a beauty that is alive and seductive.

The Alfa Romeo brand maintains its contemporariness by capitalizing on classic Italian style and touches of the past with new and modern interpretation.

Distinctive features on today's Alfa Romeo include the number plate to the side for a more aggressive front view; the back door opening and handle are by window reflecting the sporty feature of a coupe; and the tall body frame with firmer bars against low for higher safety.